Do you ever think about what to do after a new website is launched?

You have spent money and time working with a professional web designer who built you a new website. Finally, your new website is live. You are exhausted. Your web designer has asked your input about the design for your site. Your designer has asked you to provide content for your new site. You have spent weeks working together. Now, that your new website is online, you are ready to move on and forget about it for a while.

At least, that’s what business owners do. And that’s the main reasons most website never live up to potential. Because a website is never going to succeed just by being online. If you want more website traffic, you need to do much more.

To get it kickstarted, your website needs your attention more than ever. Your time is now. Yes, you can make a huge difference in the success or failure of your own website.

There are no tricks or magic to make your website a success.

Contact us today to help you with your new website.

Follow the following strategy to have a website that helps you meet your business goals.

Call to action

Once on your website you want the visitor to take action. The only way that’s going to happen if you tell the user exactly what to do. Don’t assume that people will guess what to do. You have to spell it out for them.

There are many possible website calls to action, here are a few common ones:

[custom_list style=”list-6″]

Risk free trial offer. If you offer people a risk free way to try your product, it will increase your sales conversions.
Offer a gift. The gift you offer might be a book you wrote or a report you have prepared for your prospects. If you offer something that is valued by your prospects, they are more likely to take action. The key here is that your gift has to be valuable to the prospect, not you. If your prospects don’t think there is value, they won’t do what you ask them to do.
Ask for input. People like an opportunity to voice their opinions. Give people a chance to do so, and they will.

[/custom_list]

Content Marketing

Content is what differentiates the small percentage of websites that get most of the traffic in the world from the majority that gets almost no traffic.

Most websites have little or no valuable content. Realistically you can’t have a successful website without effective content marketing. Content marketing is the most effective Search Engine Optimization (SEO) tactic. Some people still believe that there are shortcuts. Content marketing is the right way to do SEO.

Here is what it takes to have an effective content marketing strategy:

[custom_list style=”list-6″]

Create new content regularly. Once a week is great. Once a month is OK. Once in a while is not going to cut it.
Focus on quality. Your content should be better than what’s already out there. Let me give you an example. If you are writing an article on topic A, find the top ranking articles on the same topic. Then, write an article that is longer, more researched, and better written than the highest ranked articles online.
Utilize images. Images, photos, charts, and presentations help enhance your content. Images that support your message will help you keep the attention of the reader.
Variety wins. The best content marketing strategy includes several forms of content. You might start out with articles, but to maximize your success, you should have other forms of content too. Video is one of the most popular content, so use it. Create videos to tell your story. Show how you help your customers. Teach people. Use any of the following popular content varieties: blog posts, articles, audio podcasts, white papers, reports, studies, presentations, and lists.
Share. Share your content with people in your network. Social media such as Facebook, Twitter, and LinkedIn are a great start. Also, email your list about new content you create. Content promotion is an important part of any content marketing strategy.

[/custom_list]