Targeting the appropriate keyword is an essential part of a successful SEO strategy. Optimizing various aspects of your web presence for certain keywords can have a positive impact on your search rankings.

"Avoid keyword stuffing."

It is important to optimize your website content for your target keywords, but do not go overboard. Keyword stuffing is not only ineffective and foolish, but it can get your website banned. If you are working with a great content writer your website can have well optimized content without keyword stuffing.

Your most important keywords should be part of your website content in the following areas:

• Title tags
• Page URLs
• Headings
• Text content
• Image tags
• Internal links
• Anchor text

Your page title tag is a crucial part of your onsite keyword optimization strategy. The right keywords in your page titles is step one in your SEO efforts. Your page title tells the search engines what the page is about. Of course, the page title doesn't guarantee that the search engines believe that the page is about what the title states, but it is a good start. It is a mistake to make your page title too long, 6-8 words is fine. Don't try to cram too many words into your page titles.

Keywords in your URLs is another important step. It helps to include your target keywords into your web pages. For example, if you are targeting "san diego seo company" it helps to include your keywords in your page URL.

san diego search engine optimization company