It used to be enough to have a website built for your business and the search engines would take notice and give your website some amount of traffic. Unfortunately that was at a time when the web was a much less competitive place. Today, there is no free traffic without seo.

A website without seo is an under utilized asset which means that your business is losing money, sales, and opportunities without it.

As companies can easily pay $30 or more for a click among the pay-per-click results, it is easy to see why businesses should take seo seriously. SEO can save you money and increase your sales by getting more visitors to your website.

What does it mean to have your website optimized for the search engines?

SEO is Good Content
Most importantly, you must have excellent content. Good content doesn’t mean that you fill your web pages with endless sales hype. Valuable content is valuable information to your market. If you are a web design and marketing company, as we are, you have to add content that is related to your services and relevant to your clients.

SEO is New Content
Not only that you have to have great content, but you also need to have new content. One of the biggest turn off is when visitors land on a website and see news about the company from two years ago. A website with out of date content is of little value to the visitor. An out of date website sends the message to the visitor; “Hey we don’t really care about our website! We have nothing to tell you.” You should add new content to your website at least once a week. Search engines reward websites that frequently add new content.

SEO is Keywords
Your website must contain relevant keywords to your business. Many businesses, wrongly, believe that ranking for the name of their company means that they maximized seo to the fullest. It is the most important to rank well for the keywords your prospects and your customers would search for to find your product or service. The relevant keywords must be part of your page titles and your page content.

SEO is Links
A website without inbound links is like having the world’s greatest store without doors to let customers in. Getting other websites to link to your website is one of the most important aspects of search engine optimization. When other sites link to your site search engines will reward you with higher rankings. It is important that the links contain the keyword phrase you would like to rank for. For example, if you would like to improve your search engine ranking for the keyword phrase “san diego web designer”, you would want links that contain the phrase “san diego web designer”.

SEO is Page Titles
It is essential to have the right page titles for your business. You can learn more about the right page titles here.

If you are targeting local businesses or customers in a specific geographical location, learn about seo for your local business here.

If you would like to see how your business could benefit from search engine optimization, call us now to speak with one of our experts 800-530-9141.