One of the most fundamental aspects of a strong marketing plan is developing your customer profile. Creating your customer profile based on the following information will make a huge difference in your marketing strategy.

Our customer is:

business (B2B) (small, fortune 500)
consumer (B2C) demographics/psychographics
business and consumer

Our customers are located in:

San Diego (local)
Southern California
The United States (nation wide)
The World (global)
or, you can be very specific and identify your customers by zip code or neighborhood. For example, if you have a dry cleaner business, you will most likely have a much smaller target than a marketing company such as ours.

Buying decisions are based on:

price (Are you in the commodities business? It is very difficult to compete on price.)
quality (high end, bargain, luxury, personalized, custom)
service (exceptional)
convenience (location, business hours)

Who makes the buying decision?:

individual (manager, business owner)
department (which department, marketing, sales?)
team (management, committe)

Buying frequency:

daily
weekly
monthly
quarterly
annually
as needed (triggered by event)

Buying channel:

online or offline or both
direct (sole proprietor, firm, manufacturer)
wholesale
distributor
retail
trade show

Contact our San Diego marketing agency now at 800-530-9141.