I know it’s hard to believe but there are still those out there that just don’t get it. Your website is only as good as its content. Your website is not a brochure. It is the content that makes it succeed or fail. It is one of the most cost effective ways to create buzz, grow your traffic, and get more customers without advertising. Your content is better than advertising for many reasons, but here are three:
1. Keeps on giving – Advertising is like paying for friends. Once you stop paying they will not call you on your birthday anymore and neither will they show up for your parties. Content gives people a reason to continue to return to your website. When you create great content people will read it, use it, share it, link to it, download it, or save it. The content you create today could drive traffic to your website for years to come. That is the reason, we refer to great content as “evergreen”, meaning that it will be relevant for a long time. For example, if you are a web designer you can create content about what every website should have, instead of only creating content about what is trendy today.
2. Its good for everybody – We often have prospects approaching our San Diego web design company requesting help with SEO (search engine optimization). For many prospects SEO is something magical where you just place a few keywords on a website and massive traffic floods your way. Great content helps you with SEO, and it also helps people. People love to consume excellent content. You shouldn’t develop content for SEO only. Great content is going to help you with SEO because it tells the search engines that you are an authority in your field. You can create great content that is of real value and it is also SEO optimized, so the result is the best of both worlds. For example, our web design company creates video tips on various website optimization and SEO topics. Once we upload it to YouTube, we optimize it for SEO to drive traffic back to our website.
3. Builds credibility – Content is your trust engine. People will more likely to buy from those they trust. Content makes people notice and it helps to make them feel more comfortable about making the purchase. Content is also an effective way to position your brand as credible. It says that your company cares about more than just making another sale. Content can also help you build a trusting community around your brand. When our company creates content about web design we understand that not everyone that consumes it will become a client. But, we know that much of the content we have created has helped over the years to convert website visitors into prospects and often from prospects into clients.
Content is more effective than advertising for its evergreen nature, for its ability to build credibility, and because it helps drive more quality traffic. Virtually all industries can incorporate content into their business development strategy.