Over 70% of online traffic is video. 55% of people watch videos online every day. 54% of senior executives share work related videos.
Are any of those your videos?
Almost 50% of internet users look for product or service related videos. Many people are looking for advice on how to do something or to solve a problem. And many are looking to buy something or hire a professional.
90 percent of online buyers at a major retailer’s website stated that video has helped them make a buying decision. Businesses that provide video on their websites can engage their visitors better than websites without video.
75% of executives told Forbes magazine that, at least once a week, they watch business related videos.
Here are a few easy ways you can use video to market your business:
Address objections – Video offers a great way to respond to any objections that have surfaced about your products or service. Do people object to the cost of your service? Use the video to explain why you need to charge however much you are charging for your service. Whatever objections people have you can turn into an effective marketing video.
Educate – While some people are worried about giving free advice others build highly profitable businesses providing free advice. For example, if you are a web designer or a marketing company, you could be providing free advice related to your service. It is true that you are giving free advice, but there is no danger that you would hurt your business in the long run. Many people want to research and read about what they need help with prior to hiring a professional. By creating educational videos, you are establishing yourself as an authority in your field. People much rather buy from an expert than a sales person.
Testimonials – Testimonials are important part of marketing as they provide social proof. Ask you happiest customers to give you a short video testimonial. It is much more credible when others tell the world how great you are. Video testimonials can greatly increase your credibility. The key here is to ask for the testimonials. If you don’t ask they won’t magically do it on their own.
Promote – Promotional videos can be effective for businesses that want to grow. If you are running promotional campaigns, create corresponding videos. Promotional videos have a tendency to feel more real because it can include voice, music, facial expressions, body language and other visual elements to emphasize your message. Promotional videos can lend a bit of personality to a campaign.
Blog – Turn some of your most popular blog posts into video. It is not at all redundant to turn your blog posts into video. You might be able to expand on some of the key points or give a different view point. Some people prefer video over reading and you might reach them with the video while they might have never read your blog post. Turning your blog posts into video is about giving options for people. People consume information in many different forms and video is one of the most popular of all.
FAQ – If you keep track of the most frequently asked questions you can turn them into videos. Instead of trying to answer the same question 50-times record the answer and post it on your website. Create a video FAQ section on your site where you can post new videos about the most recently asked questions.
In addition to knowing the many ways video can help your marketing efforts.
There are a few important facts you should remember:
Upload your videos on you Youtube. Youtube is also a search engine and videos posted on it show up in search results. It is very likely that videos posted on Youtube will help increase your website traffic.
People tend to have a short attention while browsing online, so keep your videos short. There is no rule about how long business videos should be, but a good rule of thumb is a couple of minutes. If you have a lot to say, try to break your message into sections and create multiple shorter videos instead of a longer one.
Your videos should include call to action. Your job is to determine what it is. Do you want them to call you? Do you want them to fill out a form or download a file? Whatever it is communicate it clearly.
Your videos don’t have to be professionally done. The less polished and more authentic your video looks the better. You don’t need to hire a professional videographer to have a great video marketing campaign.
If video is missing from your marketing you are missing out on a huge opportunity. When you post a business video on your website you are increasing your chance of engaging and converting a website visitor from a visitor to a customer.