Did you redesign your catalog lately?
Your catalog is one of the best ways to get your message out to your customers. Catalogs can communicate new services your company offers, new individual product lines, provide technical specifications, and advertise special sales events. They are also easy to distribute. Catalogs can be downloaded from your website, sent as email attachments, delivered door to door or left in prominent places.
Your catalog design is an extension of your company’s image and branding position and should incorporate design elements that tie it to the look and feel of your website.
At Webene we ensure that catalogs reflect your brand and hit the right tone with your customers.
Webene’s catalog design team will help you:
- Resonate with your customer’s needs
- Communicate your Unique Selling Point (USP)
- Reflect your company’s image and unique selling point?
- Sell your customers on the benefits of your product or service
We know how to do this because we listen to you, our customer so that we can represent you to your customer. We also know the right questions to ask so that you give us the information we need to do an excellent job for you.
We happen to think it doesn’t hurt that our team consists of some great graphic designers with a creative eye for detail.
What makes a great catalog?
Aside from the obvious visual appeal and glossy pictures that appeal to customers, there are some dos and don’ts for catalog design. For example, if you are designing a catalog to be printed in glossy color, you want to maximize your investment. Stay away from dates and other facts that become inaccurate in a short time. That way you can save money by printing in bulk and use the catalog for some time to come.
Ask yourself if your catalog tells the right story. A catalog that is too general may not resonate with your target audience. A catalog is a way to highlight a specific product, event or service. Focus on whether your message is reaching your intended audience and whether it is convincing them to buy.
Printing is expensive. Don’t waste your money by giving the wrong message to the wrong audience. Webene’s professional catalog design team will work with you to understand the message you want to send and develop a catalog design that is effective in telling your story.
Contact us now to speak with one of our expert catalog designers.