1. It’s the digital age and you need a digital presence
If you don’t have a website, your business is behind, behind your competition and behind the times. People often sense a lack of authenticity when a company doesn’t list a phone number or physical address. In today’s Internet age, the vast majority of businesses will have a website and an email address. You should join them. This is one of the most important reasons to have a good business website.
2. Your website is 24/7
Your website is always available and you don’t need to pay for staff to keep it open. Your website promotes your business, even when you are sleeping or on vacation. The labor costs of hiring staff to perform such a role could amount to thousands. By allowing users to leave contact form info, customers can reach you at any time of the day or night.
3. Customers can access your business online on many different devices.
Up until recently, the only way a customer could find your product or service was to look you up in the phone book. Today, plenty of business is won through the use of simple to use, attractive, functional websites that can be accessed on any device, at any time of the day. Make sure your website is mobile-optimized.
4. Web and social media marketing is more cost efficient than traditional methods.
Through the web, your advertising and promotion now has a worldwide reach. Often the cost of this exposure is minimal, compared to how much you would be charged for the same result using traditional marketing techniques. Another powerful reason to have a good website to attract those worldwide customers.
5. You get an idea of the size of your market.
With software, it’s possible to see exactly how many users visited your webpage, what pages they read and how long they stayed on your site for. If you advertise in traditional print media, the best you can ever hope for is an educated guess.
6. A Website increases your business reach.
If you are struggling to come up with any more reasons to have a good website, then think about this. When running a brick-and-mortar business, you rely on passing customers or word of mouth for your business. When you have an online presence, potential customers don’t need to be in physical proximity to your business to buy a product or service from you. You’re only a mouse click away.
7. Changing your marketing or company info is quick and easy.
For a traditional business, changing product information, marketing material and prices can be expensive. It can mean having to reprint catalogs, brochures and other marketing materials. Changing all this information online is quick and easy, and doesn’t cost a penny
8. Your own free online customer service rep.
Businesses often get asked the same question again and again by different customers. Yet customers of a particular business will often share the same concerns and have the same questions to ask. An FAQ (Frequently Asked Questions) section of a website can answer these commonly asked questions and save you the time and cost of employing a staff member.
9. Using a website is convenient for your customers.
Customers can browse your business at their own pace when they look online. They don’t feel under pressure to make a purchase, and they don’t have to physically visit your physical premises. It can make for an ideal customer experience.
10. Web addresses are easy to remember.
Hopefully, you have a great domain name. What make a great domain name? They are memorable, short, and easy to remember. If you have a catchy website name, it’s usually much easier for customers to remember than your physical address or phone number. This is enough reason in itself to have a good website built.