Many successful companies became successful because of their website. Their sites help create awareness about the products and build their brand. If you ask them, they will tell you that part of their success is driven by their website. But the question is: “How to get traffic for my website?”
You can use many innovative tactics to get more traffic to your website. If you want more website traffic, you must perform keyword research, publish helpful content, build email lists, take advantage of social media, and build links.
Do you want more website traffic?
There are many ways to drive more traffic to your website. Our goal is to show you some of the most effective ones.
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Get More Traffic with Keyword Research
Keyword research is one of the most important aspects of increasing website traffic. Before you drive more traffic to your site, you should have a list of your target keywords.
When you have a list of target keywords, you can start creating content that includes relevant keywords. You can develop an effective keyword list through keyword research.
Based on your research, you will know how competitive each keyword phrase is and how much traffic each gets. With keyword research, you will alse have an understanding of all related keywords.
There is an art and science to using keywords in your content. It’s critical to use keywords naturally. Don’t stuff keywords all over your website.
Use keywords in the text. But, you must include your keywords in page titles, Headers, alt tags, and URLs.
You can conduct keyword research manually, using nothing but Google. Or you can use Ahrefs, SEMrush, Moz, or countless other paid and free tools.
Effective keyword research will help you get traffic for your website in several ways. It will help you write content targeting relevant keywords, And it will help you understand how much traffic you can expect for each keyword. If you have done thorough keyword research, you will also understand which keywords are the easiest to rank for.
How to get traffic for my website with content?
You need to create better content to get traffic for your website. It is not enough to add any content. Identify content related to your market and create better quality. For example, if your competitors write an article called “20 Ways to Increase Website Traffic,” you should write one called “50 Ways to Increase Website Traffic.” Make your content more detailed, longer, and better researched.
Get more website traffic with helpful content
The best way to get more website traffic is to create helpful content. Not all website content is going to help you get more traffic.
Helpfulness is the most important measure of website content. Before you publish any content, you should ask yourself: “Is this content helpful?”
If you want more site traffic, you must focus on helping people. Does your content actually help someone? Does it help them solve a problem, save money, close more sales, etc.?
Think of content as a differentiator. It will help you stand out. Your content must be unique, helpful, and in-depth. If your website content includes those three basic ingredients, you are on your way to increasing site traffic.
Every hour or every day, people search Google to find answers to their questions. Make sure your site includes the answers to every question your target customer may ask.
The bottom line is that your traffic will grow when you publish helpful content. And if you continue to publish new content frequently, website traffic will improve.
Get more traffic with a business blog
You will get more traffic if you frequently publish in-depth, well-researched, long-form content on your blog. Companies that make a real commitment to their blog get more links, increase their traffic, and generate more ROI.
You can create better quality content by:
- Writing longer blog posts.
- Including more relevant resources.
- Expanding on what others wrote on the topic.
- Creating better quality images.
- Asking for the input of more experts and industry influencers.
Get More Traffic with Guest Posts
Guest posting can boost website traffic. In addition to driving more traffic to your website, guest posting is a great way to get in front of new audiences.
With guest posting, your site will gain traffic. This website marketing tactic will help you get in front of large and relevant audiences.
As an additional benefit, guest posting is a great way to build credibility. It will also increase your authority in your fields. Once you publish helpful content on reputable websites, many of their readers will also visit your website.
In addition, guest posting will increase your site traffic because of backlinks. The backlinks from your guest posts will help your SEO rankings.
Is guest posting still effective?
Guest posting is one of the most effective ways to get more traffic.
Consider the following to get the most out of your guest posting efforts:
- Publish your guest posts on sites that are more established than yours.
- Only publish high-quality content.
- Look for blogs that are complementary to your industry.
- Check the reputation of the blog before submitting your guest post.
- Use relevant keywords when backlinking from each guest post.
- Build relationships with other bloggers.
Get More Traffic with Social Media
Social media can boost website traffic. You can generate more traffic through social media if you post interesting, helpful, and relevant content.
You can share videos, blog posts, infographics, case studies, and white papers on your social media accounts.
If you interact with your followers on social media, many will land on your website.
The most important thing about social media is the amount of activity. You have to stay active if you want to use social media to get more traffic.
Get More Traffic with Paid Advertising
Paid advertising is the fastest way to increase website traffic. If you want more website traffic now, display and social media ads and paid search are the best options.
Although each option will help you get more traffic, each paid advertising option has its pros and cons.
Unfortunately, users can block display ads with browser addons. And you have to have a significant budget to finance paid website traffic. So, if you want to leverage paid traffic, it’s important to set budgets. You start investing in paid site traffic after you have set your goals and budgets.
For instance, enhanced customer targeting is critical when doing pay-per-click (PPC) ads.
Before you start a campaign, you should know everything about your target customer:
- Location – Where are your customers located?
- Income or revenue – If you deal with individuals, you should know their income. And if you are targeting businesses, you should know their revenue.
- Buying habits – How do they buy or make buying decisions?
- Competing products – What competing products do they buy? Why do they buy competing products?
Get More Traffic with Email Marketing
Email marketing should play an important role in increasing website traffic. Effective email marketing starts with quality contacts. That means you should practice permission-based email marketing. In other words, only add a contact to your email if the person signed up for your email list.
A high-quality, opt-in email list will guarantee that only people interested in your business receive your messages.
In addition to having high-quality contacts in your email list, you need to create helpful content. So, your messages shouldn’t be about you. It should be content that helps your subscribers. This is the most difficult concept for people to grasp about email marketing. Only send emails with content people care enough to click through and read.
With this strategy, email marketing drives more traffic and increases repeat visits from quality prospects. Getting more traffic through email marketing is effective.
Make sure you follow email marketing best practices:
- Only send emails to those who subscribe to your list.
- Include helpful information in every message.
- Optimize the subject line for optimal open rates.
- Insert a call to action in each email. It can be a link to read more of the content on your site.
- Make sure emails are optimized for mobile devices. More than 50% of your emails will be read on mobile devices.
- Personalize each email. You should include the first name of the recipient in the subject line and at the top of each message.
- Send text emails. Text emails have a much higher deliverability rate than emails with graphics.
- Test each email campaign. You can A/B test your messages. Then, you can optimize each new email based on what you’ve learned.
Do you want help with increasing website traffic? Contact us.
Add more content
Your website is only as good as its content. And let’s face it, most websites have poor content. If you don’t add new and unique content to your website frequently, I mean at least once a month, you are losing out on traffic.
Examples of useful content are:
- Blog posts
- Press releases
- Tips, advice, and how-tos
- Video tutorials, training, or reviews
- Audio interviews, tutorials, training, or reviews.
- White papers
People love lists. Be known in your industry for the best lists.
As an example, a web design business could create the following lists and more:
- 10 Ways to Get More Website Visitors
- 7 Tips for Great Website Content
- 25 Steps to Better SEO
- 30 Days to a Complete Ecommerce website
- 12 Top Tips for Crafting Shareable Website Content
Optimize your content
There are certain keywords that are important for your business. For example, in our business, the most important keywords include website, web design, graphic design, logo design, PHP programming, web application programming, SEO, ecommerce and such. Note that there is a list of keywords that are important to us. Every website should be optimized for multiple keywords.
You have to identify the most important keywords for your own business and make sure those keywords are part of your content. Don’t stuff your content with keywords, but include them naturally.
Include more visuals
Visuals are more likely shared. Graphics also help to digest your content easier.
Examples of possible visuals for your website are:
- Explainer videos
- Photos about your products, services, and processes.
Make your content shareable
The easier it is to share, the more likely people will share it. Content on each page of your website should be easily shareable.
Target trending topics
Monitor the news in your industry and create content around it.
Aggressively collect emails
Are you asking people to sign up for your newsletter? Let me guess; people are not signing up in droves. Let’s face it; nobody wants to get another newsletter delivered to their inbox. But, there are ways to still get people to give you their emails.
The best way to get people to subscribe to your email list is by giving them great content.
I mean something so powerful that they would be happy to pay for it. You could write a book or prepare a special report that you would only share with people who sign up. Give something valuable, and people will join your mailing list.
Create a social media presence
I don’t care what business you are in; you should have a social media presence. Twitter, Facebook, LinkedIn, and Pinterest are only a few possible social networks to consider.
Important note! It’s not enough to create the account. You have to stay active.
Optimize your internal links
Internal links are hyperlinks pointing from one page within your site to another page within your own site. It is important to link the most relevant keyword within your website to other pages on your own website. Proper internal linking can increase the ranking potential for each web page.