Mobile-website-06012015

Is your website benefiting from the recent explosion in mobile usage?

Just in case you haven’t realized it yet, mobile is where it’s at. Mobile is not only changing the way with interact each other but it’s also changing the way we interact with websites.

Is your website ready?

If you have not made the necessary adjustments for the mobile age, then you are probably missing out on a lot of sales due to a reduced amount of web traffic. Before 2006, mobile traffic was virtually non-existent. With the advent of the iPhone and the subsequent smartphone and tablet boom that occurred in the following years, a whole new type of web traffic was born.

Today, the majority of web traffic comes from mobile users and if you have not started targeting these users, you are certainly making a huge mistake.

In fact, major retailers such as Walmart experienced over a 50% increase in mobile customers during last year’s holiday shopping season. If you are running a small business, you need to be ready to take advantage of mobile traffic more than ever before.

Everything you learned about SEO is still true today:

[custom_list style=”list-1″]

  • Keywords are a must –  The right keywords.
  • Content must be original and high quality – Forget about fluff or boring corporate talk.
  • Images should be properly tagged
  • Each web page needs a great meta description

[/custom_list]

All of the above are all essential to gain the attention of major search engines.

But to capture and maintain more traffic from mobile sources, you will need to start doing much more.

[message type=”simple”]

Contact us now! We can help you getting your website mobile ready.

[/message]

Pick the Right Layout

Mobile users tend to scan through websites differently than non-mobile Internet users. This difference can mostly be attributed to the difference in screen size. A lot of mobile users are on small, handheld screens rather than large monitors. This means that you need to start designing your pages to fit the screens that most users will be using. The best way to do this is to have a responsive website designed for your business.

While banners and buttons that take up the width of the entire screen did not make sense for users accessing pages on a desktop computer, this type of layout is highly appealing for mobile web browsers. A mobile user will not be able to scan around a webpage like a desktop user can, so making navigation easier will help bring users back for more visits.

Content Presentation

If you think about what mobile users are doing when they are browsing the Internet, they will most likely be on-the-go and looking for a quick, easy to find solution. These users will not be prepared to read huge blocks of text, nor will they want to waste time searching around a page for what they need. They are more likely to press the back button to return to Google search results and move on to a different website.

Therefore, your content needs to be organized in a mobile friendly way:

[custom_list style=”list-1″]

  • Forget word count and avoid long chucks of text – Break your text content into small 2-3 sentence chunks.
  • Separate paragraphs with informative headlines so the reader can jump right to what is important for them.
  • Use large titles and subtitles.
  • Present your content in bulleted lists and bring attention to the take home message.
  • Create a slide show. Providing a visual presentation of your content will make your webpage more appealing to the on-the-go user.
  • Use small file size mobile optimized images.

[/custom_list]

[message type=”simple”]

Contact us now! We can help you getting your website mobile ready.

[/message]

Use Video Content

Mobile users love watching video and if you are aiming to get more mobile traffic, you have to give the users what they want.

A lot of businesses are still avoiding the use of video content, which is much to their own demise.

As I said before, mobile users want information quickly, while they are on the go. And since mobile screens are much smaller than monitors, a mobile user will be more likely to watch a video rather than read an article.

However, video content needs to be done right. Mobile users need information quickly so they are unlikely to watch a lengthy movie. Keep it short and keep it simple. No one wants to watch a video that takes 5 minutes to say something that could be said in just 2 minutes. Your video should also be supplemented with text headlines. Again, do not write out a book in your video. Instead, use headlines and bullet points that are essential to your message. Your mobile users will thank you for it.

Social Media Presence

One of the biggest mistakes made today is not building a brand presence on social media websites. Mobile users love using social media because it offers a quick and easy way to access not only people, but also entertainment, news, and businesses. By maintaining a social media account, you can build a community and a following just for your brand. As a result, you will be able to maintain constant contact with your followers.

This, of course, will take quite a bit of effort to begin, but once your following is established, maintaining it will be the easy part. The key to building and maintaining your brand community lies in drawing attention to high quality posts by presenting your content with a catchy and intriguing headline. Your headline must be able to hook your reader with something interesting and entice them to open your content to get them on your website.

Videos are excellent options for posting on social media. The Facebook newsfeed provides a default setting that automatically plays videos without sound on the mobile users’ screen. As long as you design your videos for this type of audience, you can capture their attention as they are scrolling through their newsfeed. Of course, your content will need to be visually appealing and make sense without sound to successfully draw the attention of mobile users.

But not only do you have to get the mobile traffic to your website, you must keep them there and provide a reason for them to come back. So before you start begin driving more mobile traffic to your website, be sure you have optimized each and every one of your pages to accommodate the mobile user: choose a mobile-friendly layout; present your content for mobile traffic by using headlines, avoiding long chunks of text, and using bulleted lists when possible; and provide useful, concise video content.