With Apple selling a record 9 million new iPhone 5S and iPhone 5C models during the first weekend the devices went on sale; it’s easy to predict that with the explosive growth of mobile devices and mobile Internet usage, we are going to see mobility to have a profound impact on business websites. People want to access your website from anywhere on any mobile device, that includes home, work, on the road, coffee shops, or anywhere there are people. As a business, your goal is to deliver your product or service to as much of your target market as possible. As more-and-more people are seeking websites out using their mobile devices you are losing more-and-more of them if you haven’t updated your website to a mobile friendly version.
Forcing people to look at your standard desktop-based website on mobile devices is a huge deterrent. Most older websites don’t play well with smartphones and other mobile devices because they were not built for variable screen size. Websites that are not optimized for mobile are more difficult to read or interact with such a site is going to have a higher bounce rate than a mobile optimized site. Bounce rate has to do with the percentage of people backing off your website without spending time on it, the worst thing that could happen.
A mobile friendly, or responsive, website will help you increase your sales and the revenue associated with your business. EDTECH has released interesting statistics that further shows the popularity and power that cellphones hold in society. According to them 87% of Americans own a cellphone and almost 84% of cellphone users can’t go one day without using their mobile device. This clearly shows the power cell phones can have as marketing channels.
Expecting people to wait until they get back to their desktops to view your site is a mistake. People want access anytime and from anywhere. Your website must always be available. If your prospects don’t get access to yours, they will find one of your competitors’.
There is no need to have two websites, one for mobile and a regular website for non-mobile devices, created for your company. The best and most experienced web designers can create you a website that will display correctly in all mobile devices from smartphones to pads. The new, responsive, websites adjust on the fly to any screen size from just a few inches to large flat screen TVs.
EDTECH statistics based on cellphone use also show that 2013 is the year when mobile-connected devices will outnumber the world’s population. This is an incredible statistic that tells you that mobile is even more important if you want international awareness. By not having a website optimized for mobile will hurt your chances for global success.
There was an 81% growth in smartphone usage in 2012 and this trend will continue in the near future. Instead of fighting mobility, it is time for companies of all sizes to create mobile friendly websites. If you do not, be prepared to lose customers that your better prepared competitors will gain. Don’t think of mobile as a challenge, think of it as the newest opportunity to get ahead of your competition.
Mobile websites on Android, iphone, ipad and other IOS devices, and windows platforms are becoming standard parts of building an effective web presence for every kind of business. Standard old school websites won’t do anymore. For those that ignore the need for mobile websites are being left behind. Mobile websites are not a “nice to have” part of doing business anymore; they are an absolute must. The businesses that put the time and resources toward mobile friendly websites stand a great chance to build a strong marketing platform.
So it’s time to embrace and extend your reach with mobility, because you can’t stop the hard trends that are growing the mobile revolution.