You hire a company to build your website. And you spend time and money to drive traffic to your site. But, the question is: How to know who visited my website?”
There is no easy way to know who visited your website. But, if your site includes a call to action, you can find out who visited your site. With the call to action, you can ask visitors to subscribe to your email list and complete a form, helping you know who visited your website.
Is it possible to know who visited my website?
There is no easy way to know who visited your website. But there is information you can find out about visitors.
One way to know who visited your website is to ask for information. A contact form is the best way to find information about site visitors.
Another way to learn more about site visitors is to encourage them to sign up for your email list. Once they subscribe, you can start communicating with them via email and find out who they are.
If your visitors are businesses, you can use the visitor’s IP address to identify them. This is especially effective for B2B businesses. Using the right tools will help you identify which company uses which IP addresses.
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How does the IP address help you know who visited your website?
Each visitor has an IP address. The IP address is a required part of visiting your website. Once the person connects to the internet, an IP address is associated with the device she is using.
As each IP on the internet is a unique number. The role of the IP address is to identify a device (phone, tablet, laptop, etc.) connected to the web.
So, a site visitor may be a decision-maker for a company you are targeting. And the IP address can help you trail the person.
Visitor tracking is possible if you use IP address tracking software. The IP tracker can perform a reverse IP search for each visitor. You may even be able to obtain the company’s name, phone number and email address.
Knowing who visits your website is valuable information and will make your business more competitive.
How to identify your website visitors?
If you value your website users, you most likely want who those users are. You probably want to know who is visiting your site and why.
Before you identify your site visitors, you should clarify several key factors:
- Who is your ideal website visitor?
- Why do you want to know who is visiting your site?
- Do you need to know WHO exactly is visiting your website or just the number, frequency, location, and intent of the visitors?
Reflect on the answers to the above questions. Perhaps you don’t need to know “who” is visiting your website after all.
For most businesses, website analytics data is enough to make the necessary business decisions.
Do you know what you will do once you know your website visitors?
You should have a clear strategy for site visitor data. It’s important to have a plan. Do you want website visitors to give your their email address, complete a form, or download a white paper?
If you know who visits your site, you can optimize each call to action. With the visitor intent in mind, you can create a call to action to list your conversion rate. Knowing more about visitors will help optimize lead generation strategies and improve sales.
But, it’s important to remember that 95% of site visitors leave your site without taking action. But, the five percent will make a big difference for your business.
What is the best way to know who your website visitors are?
The best way to identify website visitors is through campaigns. You can prepopulate data for each marketing campaign. For example, if you track clicks in the body of an email, you will know who is visiting your website.
You can create custom URLs to know who your website visitors are. Then, include the URLs in your next campaign.
With the tracking, you see who visits the website. You can create unique identifiers for every target or a group of targets.
You can then check and see who has visited by filtering your landing page sessions by campaign or campaign term in the drop-down.
But for generic links and organic routes to your site, there will be no way to attach the identity or differentiate between the clicks other than the available demographic analytics.
Can I see which companies are visiting my website?
The only way to see which companies are visiting your website is to use visitor identification software. You may need to include a tracking code on your website to use such software.
Once you’ve activated the website visitor tracking tool, you can see which companies are visiting your website. The tracking software uses a reverse DNS lookup process.
Can I find the person who visited my website?
For most businesses, finding a person who visited their website is a complex and often impossible process.
And beyond the technical complexities, website visitor tracking is against the law in many jurisdictions.
But if you want to track which company is visiting your website, you could use a reverse IP address tracker. Once you have the IP address, you can search for publicly available information.
And while this method may not tell you exactly “who” from a specific company visited your website, it will at least give you the name of the business. Once you know which company you are dealing with, you can search for your target person in the company.
It will be easier to find a contact if you are dealing with a larger organization.
Knowing who visits your website helps your marketing efforts
Understanding who visits your website is a key aspect of data-driven marketing. You can find new business opportunities when you know who visits your website.
Knowing who visits your site helps your marketing team create more effective marketing campaigns. For example, if site visitors from San Diego visit your website looking for web design services, your marketing team should create a marketing campaign targeting San Diego based businesses.
You want more website visitors, right?
Even within the smallest business niches, there is huge competition online. With about 1 billion websites, online competition is red hot. Due to this, a big challenge is getting more visitors to your website. This article will consider three strategies for increasing traffic to your website.
Google is used for over 100 billion searches a month, so it and all the other search engines are a crucial resource for your website. While every search engine has unique algorithms and strategies, people are most likely to use Google.com, Yahoo.com, Bing.com, and Ask.com. At the minimum, you will want your website to be listed on these four search engines.
An important side note here. Over 50% of Google searches are done on mobile devices. If you don’t have a mobile-friendly website, you are losing about 50% of your traffic.
To maximize the benefits of being listed in search engines, you will want to have a high ranking for your keywords. This will put your website toward the top of the “results” list when people search online.
Your ranking will depend on three aspects.
- The first aspect is competition. If your website is linked to many times, you will increase your ranking. You will increase your ranking if your website is discussed on other websites frequently. If your website is visited often, you will increase your ranking.
- The second aspect is relevancy. This depends on how much your website lines up with the keywords people search for. If people are searching for “web designer in San Diego” and your article title is “How to Find the Best Web Designer in San Diego” or “How to Hire the Best Web Designer,” your ranking will go up, and you will get more visitors to your website.
- The third aspect is content. This has to do with how well your website fulfills the needs of the search engine user. You want your website to provide the required information quickly and efficiently. Doing so will increase your website’s ranking.
Choosing proper keywords in your domain name and within your website can be beneficial but not required. To choose good keywords, you should search for the most popular keywords in Google, Bing or Yahoo and look at social media to better understand what people are currently searching for.
Search Services (Paid)
Another option for getting more visitors to your website is to use paid services. With this, you pay to have your website appear on specific keyword searches.
You must understand the three types of paid website traffic to get the most out of these services.
- The first is paid submission. Here, you pay to have your website reviewed by a search engine or directory. It will be listed on the search engine or directory if they accept your website. Most often, there is an annual charge to do this.
- The second is paid inclusion. This process skips the reviewing of your website and allows your site to instantly be listed on the search engine or directory. Both paid submission and paid inclusion do not guarantee a high ranking for your website.
- The third is paid placement. This service ensures a high ranking for specific keywords. In order to use this service, you must pay a fee for every visitor who is directed to your website from the listing. Depending on the competition, the price will range from a few dollars to tens of dollars.
Affiliate marketing is the final way to get more visitors to your website. You can promote your service on another website (the affiliate). The affiliate will then make a commission from the number of visitors redirected to your website or sales that occur on your website. A good way to get started on this is to join an affiliate network. You can also make a personal search for companies that could be quality affiliates. Affiliate marketing is the most effective with a product or productized service business.
Closing thoughts on finding who visits your website
If you want to improve sales and marketing, you need to know who visits your website.
Even if you can’t always know exactly “who” is visiting your website, you can always know more. You may not know the visitor’s name, but you can find the location or the company the person is searching from.
The more you know about site visitors, the easier it is to turn them into leads and customers.