10 SEO Tips for Local Businesses

San Diego seo

SEO (Search Engine Optimization) is a cost effective way to market your local business. There is so much noise out there about SEO that it’s hard to know what you need to do.

The following SEO tips are here to get your website top of your competition:

Create unique page titles

It amazes me how many web pages have generic titles like “Home” for a homepage. Each web page must have a unique page title. Your page title should include your most important target keyword. For example, my target keyword for this page is “San Diego SEO“. If you look at the page title of this blog post, you will see that it starts with “San Diego SEO“.

You can add some additional related keywords to your page title but start with your target keyword phrase.

Keep your page titles under 60 characters.

Do not repeat the same page titles throughout your website. It is important to write unique page titles for each web page. It takes time, but it’s worth it.

Use long tail keywords

If you are a web designer, use long tail keywords within your page titles.

Long tail web designer keywords are:

Optimize your images

When you add a new image to your website make sure that it is optimized. The alt tag of your image should include the target keyword of the  web page. Don’t use every possible keyword. Only use the one keyword phrase you are targeting for that particular page.

Synonyms and closely related words

For example, if you are a web designer get creative with your keyword optimization. Use keywords more than just “web designer”.

Use closely related keywords such as:

  • San Diego web designer (Of course, you need to focus on your geo-target area.)
  • Web designer in San Diego
  • Best web designer
  • Website designer in San Diego
  • Website SEO company
  • Website optimization service

Use your keyword within URL

For example, the URL of this blog post is my target keyword for this page, San Diego SEO – https://www.webene.com/san-diego-seo/.

Identify your most important target keywords and create URLs for them.

Publish long content

Longer content gets higher ranking on search engines. There is a correlation between the word count of a web page with higher rankings.

Publishing 500-1000 word content is more effective than short content.

Include keyword within the first paragraph

For best SEO results, include your target keyword within the first paragraph of the web page.

Don’t stuff keywords

It is important to include your target keyword on your web page but avoid keyword stuffing.

Include your keywords the following ways:

  • Page title
  • Header – H1, H2, H3, or H4
  • Within the first paragraph
  • Within the URL
  • Between 3-5 times within the body of your page content.
  • alt tag of images
  • Use several synonyms and related words

Make sharing easy

If you have social network accounts, and I hope you do, make sharing easy. The easier it is to share your content the more people will share it.

Internal linking

Use your target keywords within your internal links. In other words, when you link from one page to another use a variety of your target keywords.

 

By |2017-08-06T07:41:29+00:00August 11th, 2016|SEO|Comments Off on 10 SEO Tips for Local Businesses