seo-for-small-business-07-312015

Do you want tons of free traffic to your website?

Search Engine Optimization (SEO) has been around for many years. SEO used to be quick and easy. Place your keywords in a few key places like your page title, meta tags, and page content and you got the SEO monster beat. But, those days are long gone. Over the years SEO has become much complicated.

No matter what business you are in you have more competition every day. You can ignore this fact and get crushed or you can get energized by it. The fight to get on top of the search engine results has never been more fierce. There are two ways to get traffic to your site, one is to pay for every click which could easily cost $50 per click. Keep in mind that is not $50 for a lead that is $50 for a click. In other words, you could be paying $50 for an accidental click. The other option is SEO. With SEO you don’t for the clicks, but you are paying for the SEO service. The biggest advantage of SEO over paid traffic is that people know when they click on a paid advertisement. It has been shown over-and-over that organic traffic is better quality, higher converting, traffic.

If you do SEO the right way, you will get most of your traffic for free. The problem is that SEO today is not what it used to be. Most people, wrongly, think that SEO is about placing some keywords here and there within your website. It’s true that keywords are important, but SEO is not about keyword placement.

The number of web pages is increasing by the millions and so is your competition. SEO (Search Engine Optimization) is your tool to create your competitive advantage. SEO is not optional; it is mandatory because your website will not rank for competitive keywords without it. SEO is what lifts your website above your competitors. Companies that take SEO seriously can expect better search engine rankings and increased website traffic.

Do you want help with the SEO of your website? Contact us now.

Major Parts of SEO:

  • SEO takes time commitment, so don’t set yourself up for disappointment and know that it will take time to make progress. Companies that commit to SEO will benefit because most companies ignore SEO completely.
  • What others do is more important that what you do. Meaning, SEO is more about other websites than yours. Getting links to your website from other websites is crucial. The search engines pay more attention to what other websites say about your website than what you say about yours.
  • We all want guarantees, but SEO experts don’t give guarantees. There is no way to guarantee search results. If someone guarantees your search engine rankings, you know they are promising something that is out of their control.
  • Content marketing is at the heart of SEO. Publishing and promoting content is the best way to get SEO work for your website.
  • SEO is not a hobby. Hire an SEO expert or an SEO professional to help you.

Here is how to make SEO work for your business:

Create content

Most websites have little or no useful content. The average website has less than ten pages of basic, brochure like information. The website include contact information, a list of services, and a little information about the business. That’s it. What does all that do for your SEO results? A big nothing. Nada. Zero.

Your don’t have to be an SEO expert to write great content for your own website. If you are a web designer, you should be able to write a lot of excellent content about website design, ecommerce web design, WordPress website design, etc.

The content you are creating must be relevant to your target keywords. If your website is about web design, write articles that talk about the various aspects of web design. For example, you can write about what an attorney website should look like or what an author website should look like or biotech website checklist, etc.

Create better content

It is not enough to create content. The content has to be better than what’s already out there. For example, if you are writing an article on “biotech website design” see what is already out there and improve it.

Here is the process to creating better content than what’s already out there:

  1. Identify the topic. For example, “law firm website marketing”.
  2. Do a search for the topic keywords.
  3. Find the highest ranking articles.
  4. Make an assessment of the articles you find. How many words long are the articles? How much detail and research is there? Are there experts quoted, etc?
  5. Write a longer, better researched, and more detailed article.

Take the above steps for all of the articles you create for your website and you will have higher quality content than what’s already out there, guaranteed.

Blog regularly

A great way to add new content to your website regularly is by using a blog. Your WordPress website has a blog feature, so use it. The great thing about the blog feature that it make it easy.  It is very important to post quality content. There are too many blogs out there with irrelevant information.

If you are not sure what to blog about, start by responding to your most frequently asked questions. You could start by responding to FAQ questions one-by-one.

It is also very important to blog regularly. People tend to get excited about blogging at first, but most of the quit too soon. If you are going to blog, stick with it, if you want to see results.

Don’t believe guaranteed results

You have probably seen guaranteed search engine results. They simply don’t exist. There are SEO companies that will tell you everything you want to hear. They will sell you guaranteed results and first page rankings. There are no miracle workers in the SEO business. A reputable SEO company would never guarantee search results. If you find a good SEO company, it will help you improve your rankings, but it is impossible to guarantee rankings.

Do you want help with the SEO of your website? Contact us now.

 

 

photo credit: Ice Cold Stores