A well-designed website goes beyond good looks. It also comes down to how well it does at convincing users to perform a certain action, like making a purchase or subscribing to your email list.
Today we are going to focus on how web design can improve lead generation. Let’s get to it.
1. Design Emphasizes User Experience
Most importantly, a good design will put user experience first. To generate more leads, you’ll need to create a website that’s easy-to-use and that allows users to find the information they’re looking for quickly.
Start by creating simple navigation. Including a navigation bar at the top of the page, a search box, and a categories list in the sidebar should be enough.
Avoid experimenting with the positioning of these elements too much, as users intuitively look for them at the top section of the web page.
Also, make sure to use white space. There’s no point to clutter your page with too much text or too many images. That will only make it difficult for users to browse through your website and will drive their attention away from the CTAs.
2. Web Design Reflects On Your Brand
Another important aspect of web design is the aesthetics of your website. That’s because when a user first enters your site, the first thing he is going to notice is how your website looks.
If it’s attractive, chances are that users will stick around. If it looks like it is straight out of the ‘90s, users will probably bounce in no time.
In other words, web design plays an important role in leaving users a strong first impression.
So what does web design have to do with lead generation? Firstly, an attractive design buys you more time to get users to convert. Secondly, other than its prettiness, a well-designed website will also have your personal touch.
The design needs to reflect your business and showcase the personality of your brand. To get the best results, consider opting for a custom web page design.
This makes your site stand out from the rest, making it more memorable in the users’ eyes and allowing them to connect with you better, ultimately increasing conversions.
3. Design Enhances Credibility
Digital marketing companies will tell you that a good design also focuses on earning your users’ trust quickly. After all, nobody wants to give away their personal information, like their email address, to a business they don’t find legitimate.
Furthermore, 92% of users trust recommendations from other people over brands.
With that said, consider adding testimonials to your site, as that will let users know what previous customers think of your brand.
Implementing an in-site scoring system or integrating reviews from other sites, like Yelp, is also a good idea.
All of these will give users the assurance and confidence they need to type in their emails.
4. Design Creates Compelling CTAs
Speaking of convincing users to convert, CTAs are another web design element that influences the number of leads you generate. Think of them as gateways that get interested users from exploring your site to becoming leads.
With that said, your CTA buttons need to be clear, visible, and compelling.
Make them stand out from the page by using contrasting colors, for example. Also, integrate exit-intent pop-ups. That way, you’ll have another chance at getting users to convert.
In terms of clarity, you’ll need to let users know exactly what will happen once they click on the button.
And finally, avoid being generic. CTAs like “Download” or “Click Here” won’t be effective. Instead, you should make them more enticing, like “Download my free e-book” or “Sign-up for free.”
5. Design Makes Your Website Engaging
Enhancing user engagement is important for increasing conversion rates. The more engaged your users are, the more time they will spend on your website and, therefore, the more likely they will convert.
So, how can you make your website engaging? For starters, diversify your content. If your website only contains text, users will likely hesitate to continue browsing through your page.
Consider sprucing things up by adding visual elements.
For example, instead of writing pages upon pages about a complex topic, consider creating a video. That way, users will absorb the information easier while staying engaged at the same time.
Or, if you’d like to present valuable data and show facts about your products, infographics are a great option. They’re good at catching the users’ attention, and the information is easy to digest.
And finally, images are an essential part of visual content. Many websites use stock photos because it’s a cheap and easy way to add images of real people. But, people can often tell that they’re not authentic, which can worsen the browsing experience.
So, consider taking genuine photos of your team and make them appealing using a good photo editor. This not only makes your website more engaging but also humanizes your brand, allowing users to establish a personal connection and trust you more.