What should I make my website about?
Many businesses and entrepreneurs ask the following question: “What should my website be about?” Perhaps the most important thing about your website is that it shouldn’t be about “you.”
All the content on your website should be about helping your prospects and customers. Regardless of your industry or the size of your business, your website should be about your customer’s pain points. And the content should focus on how your solution solves your customers’ problems.
What should the website home page be about?
The home page is one of the most important sections of your website. It is the first point of contact with your prospects. Most often, the home page is the first page visitors will see.
The content of the home page is critical. You only have a few seconds to convince a visitor to stay on your site. So, it’s important that the home immediately draws attention. At first glance, the home page should provide a quick message about how the business can help the customer.
Designing the home page is challenging because it must deliver your message on one screen. And it has to grab the visitor’s attention in only a few seconds.
This means that the home page must have an attractive design. And it should load fast. Beyond speed, the home page should display the highest level of professionalism to build instant credibility.
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What should be in the top section of my website?
The top section of your website should include the navigation and your logo. You can also include your phone number in this section of your website.
The site navigation is important. It helps the visitors quickly find the information they need. Your site navigation should be uncluttered and simple to use.
Nowadays, your website as an online brochure will do little for your business. Today, you have to have great content to get people to visit and engage with your website. You might ask: “I am an attorney; why do I need to have more than a brochure website?” The answer is that you can have a brochure website if you don’t care if nobody will actually look at it.
What should your “Contact” page be about?
Your contact page should be about ways to contact your business. Offer multiple ways for your customers to get in touch with you. Instead of listing your email address, have a contact form.
If you have an easy-to-use Contact page, people are more likely to use it. But, if you make it difficult for customers to reach you, it will hurt your business.
Your contact page should be about your physical address, a map to your office, your phone number, and links to your social media accounts.
If your contact information is easy to find, you don’t have to worry about losing a visitor to a competitor.
Contact page best practices:
- Offer several ways to get in touch (phone, email, physical address)
- Link to the Contact page from every page of your website
- Don’t list your email address. Use a contact form.
- List your business hours.
- Publish your business address.
- Embed Google Maps with your location.
Contact us now if you need help redesigning, optimizing, marketing or updating your website.
Your website should be about helpful information for your customers
The best websites offer relevant information for their customers. But, the way you display the information matters too.
Short paragraphs and bulleted text helps visitors more effectively process information. If you present information clearly and concisely, people will be more likely to read it.
The same is true of the home page of your website. Your home page is the first impression of your business. Give information in small chunks. Too much text can be overwhelming. So, don’t include too much information in one section.
Break content into short paragraphs. Use bullet points. Alternate font size to draw attention and highlight important phrases. White space also helps readers.
Web pages should have a call to action. The call to action tells the visitor what to do next. Do you want people to call? List your phone number loud and clear. Do you want people to complete a form? Include a link to the contact form. Tell people what to do. Don’t assume they know what to do.
Your website should share ways you help your customers
Your website should focus on the challenges that customers face. Share stories about customers who struggle with certain challenges. And offer stories about how your business helps resolve those challenges. In other words, talk less about features and more about customer benefits.
When a prospect or customer lands on your website, they should understand how your company can help in a matter of seconds. You can save confusion on both ends by simply stating your name and summing up your products on the home page.
For your website to work, it needs to attract visitors’ attention within a few seconds of entering the website. The website can’t convert a prospect into a customer in a few seconds, but it can sure drive one away quickly if the site is poorly designed.
The top section of the homepage is an ideal place for your tagline. Use a headline that tells visitors the most important thing your company offers them, then build on it with a supporting paragraph.
Websites with great content offer the following:
Your website has to have content that is so good that you could charge money for it. This article will use a family law attorney as an example, but the same concept applies to any business. Great content takes many forms, so you could have videos, podcasts, how-tos, articles, and infographics, just to mention a few options, to get people to visit your website.
Unique and valuable information – The information we are talking about here is not your “About Us” page or a map to your office. Some examples of this would be a video series of the 30 most frequently asked questions about divorce. We are talking about information that is not readily available elsewhere or only available for a fee.
How-tos – An example would be a podcast or video explaining some common scenarios in a divorce. Answering questions such as “How quickly can I get this divorce over?” or How do I get a legal separation?” would be a couple of examples. Don’t worry. Just because you are providing some answers to some common questions, most people will still want to hire an attorney.
Clarity – Can your website provide clarity in a confusing world? Back to the family law attorney. She could talk about costs. How much are the court filing fees? How much will my divorce cost? Of course, you don’t need to give an exact number, but you can explain what makes a divorce more expensive than others.
Save – If you can help people save time or money, they will reward you for it. Searching for information takes time. Those businesses that are able to provide information in a clear and organized fashion will attract regular visitors. Can you help your prospects save money? Explain what your readers can do to reduce expenses.
Some businesses are worried about providing information for free. Some even think that they are wasting their time by providing free consultation on their websites. Providing a lot of really good information on your website saves you a lot of time. For starters, instead of providing free consultation, you can provide information on a member area of your website.
When people call your office for a free consultation, you can refer them to your website. For someone to gain access to the member-only area, they will have to provide you with their email address. They get the information they want, and you get their email address in return. Once you have their email address, you can start communicating with them.
When you have a website that is considered a resource to people, it can become an authority website. Authority websites are excellent marketing tools. They can establish you as the go-to person in your field of expertise. A website with great content is one of the best investments you could make to differentiate yourself from the ever-growing competition.