Do you want to rank at the top of the search engines for your target keywords?
It used to be enough to have a website built for your business and the search engines would take notice and give your website some amount of traffic. Unfortunately that no longer works. If you want traffic you either have to do SEO or pay for every click you get. With a billion websites in the world the competition is too intense to get free traffic without SEO.
A website without SEO is an under utilized asset which means that your business is losing money, sales, and opportunities without it.
If you don’t mind paying $30, $50, or even more money for pay-per-click advertising, you don’t need to worry about SEO. Most small businesses and startups can’t afford the ever increasing cost of pay-per-click advertising. It is easy to see why most businesses should take SEO seriously. SEO can save you money and increase your sales by getting more visitors to your website.
What does it mean to do SEO the right way today?
SEO is marketing
There is no marketing success without SEO. SEO is important for B2C and B2B businesses. You can benefit from it even if you are a startup or an established business. Your online marketing strategy should be built on optimizing your website and your website content. If you don’t include SEO in your marketing, you are missing out.
SEO is excellent Content
Most importantly, your website have excellent content. Good content doesn’t mean that you fill your web pages with endless sales hype and industry buzzwords. Valuable content is valuable information to your market. If you are a web design and marketing company, as we are, you have to add content that is related to your services and relevant to your clients.
Contact us now to get help with SEO and marketing your website.
SEO is New Content
Not only that you have to have great content, but you also need to have new content. Content creation must be an ongoing part of your marketing to do list. One of the biggest turn off is when visitors land on a website and see news about the company from two years ago. A website with out-of-date content is of little value to the visitor. An out-of-date website sends the message to the visitor; “Hey we don’t really care about our website! We have nothing to tell you. Please, go somewhere else for help”. You should add new content to your website at least once a month. Search engines reward websites that frequently add new content with better search rankings.
SEO is content in many forms
Great content comes in many forms. It is true that text content is the most frequently used, but you have so many more options. Video is the most popular content, so why not create some videos? You could make short videos explaining your services and how they help customers. Then, create your own Youtube channel and link your videos to your website. Audio is another option. You could interview clients, experts, and members of your team. Infographics offer a great way to represent research, numbers, and industry data. The more variety you introduce into your content the more people will appreciate it.
SEO is content promotion
It’s great that you are creating all this new valuable content, but it is not enough. Content creation without content promotion is a waste of time. At the very least, you have to promote your content throughout your social networks. You should also email your subscribers a monthly content update. Reach out to websites that are relevant to your content and see if they would be willing to share it with their audience.
SEO is guest blogging
Guest posting or guest blogging is a great way to get more traffic to your website. Guest posting is when you submit your own article for publishing to another blog. Guest posting helps you in two ways. First, it gives you access to the audience of another website. Second, it gives you a chance to network with the readers of the blog when you interact as they comment on your blog post.
SEO is Keywords
Your website must contain relevant keywords to your business. Many businesses, wrongly, believe that ranking for the name of their company means that they maximized seo to the fullest. It is the most important to rank well for the keywords your prospects and your customers would search for to find your product or service. The relevant keywords must be part of your page titles and your page content.
SEO is Links
A website without inbound links is like having the world’s greatest store without doors to let customers in. Getting other websites to link to your website is one of the most important aspects of search engine optimization. When other sites link to your site search engines will reward you with higher rankings. It is important that the links contain the keyword phrase you would like to rank for. For example, if you would like to improve your search engine ranking for the keyword phrase “san diego web designer”, you would want links that contain the phrase “san diego web designer”.
SEO is Page Titles
It is essential to have the right page titles for your business.